Apple’s 5 Most Profitable: In 2018, Apple (AAPL), which was founded in 1976, became the first American company with a market capitalization of more than $1 trillion. Solid sales of its iPhone devices have traditionally fuelled the company’s remarkable development in revenue, earnings, and share price.
But as sales of the popular smartphone and other technology hardware devices slowed down in late 2018, the company made aggressive efforts to transform itself into one of the world’s leading providers of digital services.
Apple’s Turnaround
Despite a number of ups and downs throughout its 2019 fiscal year, Apple increased income from its services sector. Product sales decreased 5% year over year, resulting in net sales of $213.89 billion. Sales of services rose by 16%. With a net income of $55.2 billion, Apple reported total net sales of $260.2 billion.
In the company’s 2020 fiscal year, services increased while product revenues somewhat recovered. With a net income of $57.4 billion, Apple recorded net sales of $274.52 billion. Every year, net sales of goods and services rise.
Apple reported net sales of $416.16 billion and a net income of $112.01 in its most recent annual report. While net income climbed by 8.15%, net sales increased by 6.43%. While services earned over $109 billion in net sales, products brought nearly $307 billion.
Here’s a closer look at Apple’s five most lucrative business segments as of right now.
iPhone
The iPhone is Apple’s main product. The well-known smartphone is one of the top five smartphone suppliers worldwide. For the top and second positions, Apple and Samsung often trade places.
Apple’s 5 Most Profitable:
For the 2025 fiscal year, the business recorded net revenues for the iPhone division of $209.59 billion, up from $201.18 billion the previous year. Sales of iPhones rose by 4.18% year over year. The iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max were all introduced by Apple in 2025.
The iPhone 18 Pro and Pro Max, along with the Foldable iPhones, are expected to be released by the company in 2026.
Services
The App Store, where consumers find and download digital content such as books, music, videos, games, and podcasts, is the company’s main service offering. Subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV, are included in the services sector. Selling a variety of services, including AppleCare, iCloud storage services, Apple Card, and Apple Pay, is another source of income for the division.
In the 2025 fiscal year, Apple’s Services sector reported sales of $109.16 billion, up from $96.17 billion the year before. The increase was 13.51%.
Mac
The Mac is the foundation of Apple’s personal computer business, which now includes the recognizable iMac desktop PCs and MacBook laptops. This division generated $33.71 billion in revenue during the 2025 fiscal year, up 12.42% from $29.98 billion the year before. The business upgraded the MacBook Pro, Mac mini, MacBook Air, and iMac in 2025.
Over the last several years, Mac’s share of Apple’s net sales has increased gradually. From a strategic standpoint, Apple’s personal computer division is crucial to the corporation, as all its many interconnected devices run on iOS.
Apple is expected to release the low-cost M5 MacBook Air, as well as the M5 Pro and M5 Max MacBook models, in 2026.
iPad
The iPad was the first tablet computer to be commercially successful when it was introduced by Apple in 2010. The gadget sold almost three million copies in the first three months after its debut.
The demand for tablets is rising globally, and Apple remains the leader in this segment. Sales for this category were $28.02 billion in the 2025 fiscal year, up 5% from the year before. Apple introduced a new iPad, iPad mini, and iPad Air in 2025.